Welcome to online guide for research in Business and Management!
This guide offers starting points for your research. On this page you find some of the most important sources of information in the field of Business and Management.
Need to find information about how to start a business? Geared especially for classes focused on entrepreneurship, business and management, the aim of this guide is to highlight print and online sources which will be useful starting points for student projects and research.
If you need further assistance please don't hesitate to contact a librarian using any of the options chat, e-mail or call.
Good luck with your research!
Start your research from the Library homepage!
Always start your research from the Library page to ensure you are authenticated for access to subscribed databases and other materials.
Click to view Ozu Library Homepage.
Off-Campus Access
If you use the Library Catalog, oZoogle+, Journal Portal or the library databases list to access electronic resources off campus, you will be prompted to log in with your OZU e-mail and password.
Who can access library electronic resources from off-campus?
Off-campus access is available to all current Özyeğin University students, faculty, and staff.
What is a business?
In Peter Drucker's view, the first purpose of a business is to create a customer (i.e. to satisfy customer need) and the second purpose is innovation (Finklestein, 2009). A business is not defined from inside. It is defined from outside by the customer who buys a product or service from the business. To satisfy the customer is the mission and purpose of every business.
The business according to three measures: scope; differentiated marketing; and competitive differentiation. These measures are viewed in three dimensions:
From Palgrave Key concepts: Key concepts in innovation. Basingstoke, UK: Macmillan Publishers Ltd.
Call us: 
E-mail us: